2020, It was the time of lock-down and the loss of theatre for a longer time dawned on me.
It felt like a personal loss. The loss of a dream, a melancholic feeling of letting go of a piece of you. The deception, the pain. And the thing is, I felt it deeply – and when I did not try to make things better, or trying to cheer myself up or trying to compensate or find the best of it, make it more optimistic.
When I decided to really give in to this feeling of loss – it was tragic and to my surprise: so beautiful as well.
A tragic tear
I watched with heart-felt tears this commercial:
Hermés Paris, Hermés Clipper horloge
The video hits me aesthetically, it is beautiful. Very precise and enhances the high value. The high quality. It reflects exactly what the piece is about.
La vie est belle.
What is striking in the commercial is that there is lapse of time, without melancholy coming through (that can also be beautiful, just conspicuously absent in this one). 'It is' in this clip in time and 'it is beautiful'. The pure wonder of the child. The blank page!
The great ingenuity of the mechanism of the watch, made part by part on tones in extreme precision. Very refined and therefore full of attention. Very precious.
This is not so much about the steel and mechanism of the watch, but about the respect of the craftsmanship and the value 'la vie est belle'.
In this mood I was also touched by Jean d´Ormesson in his French original text. Everything dies. Nothing is important. Everything is important. Everything we love and cherish will die. I will also die. Life is beautiful.
